|Culture Jam by Kalle Lasn, 1999 - Harper Collins, New York.
If you look up 'cynicism' in the index of Culture Jam you are referred to the following:
Sometimes it sounds as though Kalle Lasn is preaching, so he makes sure that you know that he is not right at the beginning of the book.
At first I became cynical of the media: tabloids, broadsheets, 24 hour television news, advertising et cetera. Then that cynicism moved into the things that I was reading in No Logo. I only got about halfway through because my head could not take all of the information or the frustration of 'powerlessness'. This was probably the most important part of the book for me, which led on to the second most important part, cynicism. I was thinking about my own cynicism and where it comes from. I can recall how it has been happening over the past few years; it started with the media: tabloids, advertising and later, broadsheets and television news, they all seem to have their own agenda that has nothing to do with serving me what I need. This was a bad starting point I think because I was surrounded by all of this stuff that I thought was really awful and pointless and it kind of feeds off of itself, or rather it proves itself to be awful and pointless, everyday when it creates more hype and lies.
This was a bad starting point because I followed it by reading No Logo by Naomi Klein. In the end I only got about halfway through it because my head could not take all of the information, but this is part of what I want to say. At the time, my cynicism turned what No Logo was telling me into more cynicism and not the 'call to arms' that it is sold as. All I could think was "How can anything I do possibly make a difference? What is the point?"
A speaker just fell off my wardrobe and broke my record player. I am upset about it.
Since reading Culture Jam I have been more active, I have nearly removed my cynicism. I am still very sceptical of the media obviously, it has not changed,